What people are saying…
"Steve created an amazing telemarketing system which pumped out leads and sales like an erupting volcano.
His sales training for his staff was second to none.
In fact, I've never worked with a call center that produced better numbers than Steve's.
Steve has absolutely mastered the marriage of technology and selling...."
Brad Antin Author, The Entrepreneur's Guide to Common Sense Marketing
As a consultant, Steve surveyed the available outsource options and saw that while there were some established providers of call centre services they all had similar challenges when servicing proactive, Financial Services businesses:
The centres didn’t believe any 1 client makes a difference to their business
The centres were primarily focused on Inbound call projects
The centres lacked enthusiasm for outbound calling, especially on life insurance projects
The centres were generalist service providers that lack financial services knowledge and skills
The centres featured on-premise, legacy IT systems that force clients to adapt to their processes
Our Origin Story
API Group was created in October of 2014 as a result of frustration at outsourcing options in the marketplace. It was envisioned by Steve Reck to help companies benefit from his then 25 years of experience creating and building Financial Services Businesses across 3 continents and 6 countries (US, Mexico, New Zealand, Philippines, Indonesia and Hong Kong) in a more structured manner.
The formula he constructed for API is straightforward:
Financial Services Specialists + Targeted Calling = Results
Consistency, Urgency and Transparency are values we live everyday and enjoy bringing to all or our client interactions.
Contact us today to find out how we can help.